About NKE

20 Years of Architecting Intelligent Systems

NKE was founded on two decades of solving the same fundamental problem: how to make complex, human-centered systems more intelligent, autonomous, and personalized at scale.

• Started in digital design at Arthur Andersen and USWeb (late 1990s)
• Our founder started his first consulting firm in 2000, brilliant-id, which acquired a design firm and became Tanagram Partners
• Advanced R&D at DARPA and DHS, designing autonomous systems and real-time command-and-control platforms (2004-2012)
• Innovated home security with platform, ASAPER bought by Brinks (2013)
• United retail traffic data leading to acquisition of Shoppertrak by Johnson Controls (2014 - 2016)
• Shipping platforms for FedEx, operational rules engines for JB Hunt, computer vision systems at Project44 (2016-2023)
• Co-founded HUMANCORE with Moose Mark Farnham (launched 2019, currently scaling)
• Co-founded Vedalife (launched January 2026, seeking angel funding)

Across all of this, the pattern repeats: integrate fragmented data, apply intelligence (AI, human judgment, operational logic), enable better decisions at scale.

The Throughline

• Autonomous systems at DARPA (2004-2012)

  How do you make unmanned cargo delivery work? Synthetic vision, wireless topology, real-time decision-making.

• Scaling startups successfully (2013-2016)

  How do you scale like a startup with intrapreneurship and LEAN Agile and exit via acquisition.

• Real-time visibility in freight (2016-2023)

  How do you track thousands of assets across networks? Computer vision, data integration, real-time dashboards.

• Operational rules engines

  How do you optimize across multiple business units simultaneously? Encoded logic, dynamic configuration, feedback loops.

• Behavioral AI at HUMANCORE (2019-present)

  How do you coach thousands of employees in real-time? Psychographics, personalization, evidence-based guidance.

• Wellness AI at Vedalife (2025-present)

  How do you personalize health recommendations to millions of users? Biomarker integration, AI agents, evidence-based guidance.

The core skill is always the same: design systems where data, intelligence, and human judgment meet to enable better decisions.

Our Consulting Philosophy

NKE exists to solve hard technical problems alongside great operators. We keep stakes high — we only take engagements where we believe we can meaningfully move the needle on business value. And we stay hands-on: we architect your systems, validate with your team, and see the work through to execution.

Our active product work — including ventures like Vedalife.ai and HUMANCORE — keeps us sharp on what modern AI architecture actually looks like. We bring that firsthand building experience directly into every consulting engagement.

Let's Work Together

If you're a COO, CTO, or SVP Digital responsible for modernizing operations technology, we'd like to talk. We work best with leaders who know transformation is urgent, understand technology matters, and want a hands-on partner who can bridge strategy and execution.