Innovation Consulting
& Technology Strategy

I help companies transform with technology.

  • Artificial Intelligence technologies such as large language models (LLMs), machine learning, and generative AI
  • Data Optimization Strategies, including integration, consolidation, healing/enrichment, and closed-loop systems
  • Safety and Security Optimization, encompassing SOC 2, GDPR, HIPAA, and ISO standards compliance

I work with Fortune 500 Leaders & Entrepreneurs

If you're an executive responsible for:

  • Disrupting a market with a software/hardware technology product
  • Modernizing legacy operations technology with AI and LLMs
  • Deploying intelligent systems in production environments
  • Integrating data, automation, and human decision-making
  • De-risking technology decisions in mission-critical environments
  • Building and scaling teams to sustain the platform

...then we should talk.

What I Offer

Diagnostic & Strategy

Weeks 1-4

Understand your operations, legacy systems, and AI opportunities. Map gaps between what you have and what you need. Identify 2-3 priority initiatives with clear implementation playbooks.

Deliverable: Roadmap + implementation playbook + priority sequencing

Architecture & Design

Weeks 4-12

Design the platform, data flows, AI/LLM integration, and team structure. Work with your engineering team to validate approach. Select AI models and vendors. De-risk technical decisions early.

Deliverable: Architecture documentation + vendor RFP templates + team recommendations + proof-of-concept validation

Execution & Guidance

Months 3+

Partner with your team during early build. Weekly check-ins, architecture reviews, and course correction. Help hire and scale team. De-risk early milestones.

Deliverable: Weekly advisory + architecture review + team guidance + course correction

Let's discuss which model fits your timeline

How I've Done This Before

I've architected and shipped intelligent systems across DARPA, Fortune 500, and venture-backed startups. Here's what that looks like.

Real-Time Visibility at Scale

Autonomous Asset Tracking via Computer Vision

Client/Context: Project44, logistics intelligence platform

Situation

3PLs and logistics companies lacked automated visibility into inbound assets—relying on manual scanning, handheld devices, and GPS that doesn't show actual arrival. This created dock bottlenecks, missed appointments, and unreliable SLAs.

What I Did

  • Architected AI computer vision sensors (billboard-mounted and solar-powered units)
  • Designed system to automatically identify truck license plates
  • Integrated into Project44's visibility platform

Outcome

  • Validated computer-vision solutions were viable an scalable
  • Planned guardshack, yard management, and visibility integrations
  • Captured and tracked thousands of trucks daily

Operational Logic Platform

Rules Engine for Multi-Segment Logistics

Client/Context: JB Hunt, delivered via Metafora

Situation

JB Hunt operates across four distinct business units—each with different margin profiles, customer commitments, and network constraints. Legacy systems couldn't dynamically reflect this complexity, leading to suboptimal dispatch and pricing decisions. The JB Hunt 360 platform was to be the center of the enterprise vision moving forward and lacked a sophisticated, scalable and reliable rules engine to power automated decision-making.

What I Did

  • Designed configurable rules engine encoding operational logic
  • Covered: pricing, dispatch, consolidation, service-level constraints, network optimization
  • Made rules auditable and editable by operations teams
  • Enabled dynamic optimization across fragmented operations

Outcome

  • Enabled real-time optimization across business units
  • Improved asset utilization and throughput
  • Increased margin realization per shipment
  • Operations teams could adapt rules without engineering intervention

Modernizing Revenue-Facing Systems

LTL Shipping Platform for Fortune 500

Client/Context: FedEx Freight, delivered via Metafora

Situation

FedEx Freight's LTL business had fragmented legacy systems, slow quoting, poor consolidation optimization, and inability to see true network economics. Needed modern platform to compete on speed and transparency.

What I Did

  • Architected end-to-end shipping platform that would not only quote/rate Fedex shipments but also all other LTL carriers via Project44 infrastructure.
  • Covered: quote engine, routing optimization, fulfillment workflows, billing integration
  • Designed to reflect network economics and margin models
  • Built with enterprise scalability and reliability in mind

Outcome

  • Enabled faster quoting (minutes vs. hours)
  • Improved load consolidation and network optimization
  • Clear margin visibility per shipment
  • Positioned FedEx to compete on transparency and speed

AI-Powered Team Performance

Psychographics + AI for Manager Coaching at Scale

Client/Context: HUMANCORE.ai (Co-founded with Moose Mark Farnham, 2019-present)

Situation

Traditional management coaching is expensive and doesn't scale. Managers lack science-backed guidance for understanding team dynamics, coaching employees, and building high-performing teams. Most performance development relies on generic advice, not personalized insight into individual psychology and team composition.

What I Did

  • Co-founded HUMANCORE with Moose Mark Farnham to explore psychographics for improving team performance
  • Architected AI platform that evaluates employees, maps their psychographic properties, and personalizes manager coaching
  • Designed system to understand not just individual traits but how team members work together (multiplayer AI)
  • Built personalized AI advisor for managers grounded in Industrial-Organizational psychology research

Outcome

  • Live SaaS platform delivering personalized AI coaching to thousands of employees across multiple organizations
  • Science-backed guidance based on peer-reviewed Industrial-Organizational psychology and proprietary insights
  • Enables managers to coach more effectively with personalized, evidence-based advice
  • Scales professional development and executive coaching to every employee (not just senior leadership)
  • Combines individual personality with team dynamics for better team building and collaboration insights

Building AI-First SaaS from Day One

From Concept to Product to 100+ Users in 4 months

Client/Context: Vedalife.ai (Co-founded January 2025, launched January 1, 2026)

Situation

Saw opportunity to build AI-powered personalized wellness platform. Goal: Launch, get early users, validate product-market fit, then raise angel funding. Needed to move fast, be smart with resources, and build right from day one.

What I Did

  • Co-founded Vedalife.ai as architect and CTO
  • Designed AI-first wellness architecture (personalized recommendations, biomarker integration, AI agents like "Ginger")
  • Built consumer product with focus on user experience and AI-powered guidance
  • Built industry leading safety protocols to protect users
  • Launched January 1, 2026 (public availability)
  • Created privacy-first architecture with enterprise-grade encryption and compliance (GDPR, HIPAA)
  • Grew to 100+ active users in weeks

Outcome

  • Live consumer app with strong early traction (100+ users)
  • Seeking angel funding to scale
  • Demonstrates ability to architect modern AI systems and launch product quickly
  • Validates technical vision and product-market fit approach

Why Me

I'm not a consultant who advises on building systems. I build them. Here's what that means:

Mission-Critical Architecture

Spent 8 years (2004-2012) as Principal Investigator on DARPA and DoD projects: autonomous cargo delivery systems, synthetic vision platforms, command-and-control systems, emergency responder wearables (HEADER). Learned to architect systems that work under extreme constraints—perfect training for Fortune 500 modernization.

Shipped at Enterprise Scale

Architected production platforms for FedEx Freight, JB Hunt, and Project44 (via Metafora). Shipped code that handles millions of shipments, thousands of vehicles, and real operational complexity. Know how to navigate enterprise processes, regulatory constraints, and the messy reality of operations technology.

Active AI Founder

Co-founded and architected Vedalife.ai (AI-powered wellness platform, launched January 2026, 100+ active users, seeking angel funding). Understand modern AI/LLM architecture, team scaling, MVP-to-product velocity, and user acquisition. Not theorizing about startups—building and shipping right now.

I Build, Not Just Advise

20 years building systems, not just recommending them. I design your platform, validate it with your team, and guide implementation. You get someone who understands both vision and execution details—and is willing to get hands dirty.

I Know Your World

10+ years in logistics, supply chain, and operations. Understand your constraints, language, and where the real value lives. Can speak credibly to your CFO about ROI. Can talk to your ops team about reality.

Ready to Modernize Your Operations?

If your technology transformation is a priority and you need a hands-on technical partner, let's schedule 20 minutes to understand your situation and see if we're a fit.

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